Experience your region in a whole new way: The exclusive PANINI Premium Sticker Box, developed byTriMax Media in collaboration with the renowned Panini Publishing, combines the joy of collecting, storytelling, and high-quality book design into a unique experience for all generations.

This limited edition includes an elaborately designed 64-page hardcover album and 250 carefully selected stickers —all of which are included, of course, so that the album can be completed without the hassle of collecting or worrying about missing numbers. Each page showcases the most beautiful aspects of your city: from historic buildings and fascinating history to personal portraits and cultural highlights.

The result is a collector's item that combines identity, emotion, and quality—a piece of home to discover, give as a gift, and cherish.

More than just an album—a project for the region

The Panini Premium Box “Discover Your Hometown – Our City Is So Beautiful” is much more than just a lovingly designed sticker album. It serves as a powerful tool for tourism, city marketing, and regional branding.

Whether in bookstores, classrooms, community centers, or living rooms—the box fosters new connections with the region, promotes intergenerational exchange, and raises awareness of local diversity. In collaboration with partners from the book industry, tourism, business, and culture, the project becomes a visible symbol of unity and a sense of belonging.

An optional digital extra —such as a video or audio stream—enhances the experience and brings our home to life online as well.

The concept behind the box

TriMax Media will handle the production of your Premium Sticker Box in close collaboration with Panini Publishing —from concept development through editorial and graphic design to final production.TriMax Media will provide all design and technical services; the district will simply provide image material, a point of contact, and the necessary rights clearance.

Distribution is handled by a coordinated network: The box set will be available at local bookstores and through online platforms (including Amazon), and will be promoted through targeted press and marketing campaigns. The city also utilizes its own channels—tourist offices, associations, and schools—and can effectively showcase the project with a festive launch event (for example, featuring the mayor or regional dignitaries).

The project is also economically sound: With a recommended minimum print run of 1,000 premium boxes at€99 each (MSRP), the50% retailer discount results in anet purchase price of €41.50 per box and an equal amount of revenue for the district. If the entire stock is sold, this results in a net surplus of approximately€ 41,500 —reorders of 500 units or more are possible at any time.

The payment structure is transparent and predictable: 50% upon signing the contract, 50% upon delivery of the finished boxes.

In this way, the Panini Premium Box combines a deep emotional connection to one’s hometown, strong destination marketing, and a financially viable concept—a flagship project that inspires people and strengthens regions.

Hello, I'm Monika Vogt, Head of Partnerships at TriMax Media. Please feel free to schedule an appointment with me.