ROCK 'N' ROLL MINDSET

by Jan Klage

In *ROCK’N’ROLL MINDSET – Why Successful Entrepreneurs Think Like Rock Stars*, Jan Klage brings together two worlds that seem worlds apart—and shows that, at their core, they function in surprisingly similar ways. Because great bands, extraordinary entrepreneurs, and bold organizations don’t wait for all conditions to be perfect. They challenge the rules. They dare to experiment. They tolerate contradictions. They make mistakes. They get back up. And they forge their own path.

Jan Klage takes readers behind the scenes of music, creativity, and entrepreneurship. The book explores attention and shifts in perspective, experimentation, networking, co-creation, productive friction, serendipity, resilience, a culture of learning from mistakes, and the power of standing out with a clear mindset. And then it moves onto the big stage of real-world practice: to companies, brands, and innovators who demonstrate how mindset translates into real impact. To OMR, Engelbert Strauss, Wacken Open Air, fritz-kola, Radio BOB!, Tim Mälzer, the Reeperbahn Festival, Viva con Agua and other extraordinary examples.

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• Paperback, 302 pages
• Language: German
• Dimensions: 15.84 x 23.46 cm
• ISBN: 978-3-910973-57-2
• Price: 29,90 € (incl. VAT)